Pricing your home

When selling your home, one of the most important decisions you will have to make is the asking price. Homebuyers shop around, so you'll have to set a fair market price if you hope to sell. At the same time, you will want to get as much as possible for your property.

Some things to consider when deciding on your price: The age and condition of your home, Whether it needs updating, What similar homes in your area have sold for, Whether property values in your area have been increasing or decreasing, Whether there are a lot of homes for sale in your area. Setting the right price can be very difficult, so we suggest you get a real estate professional from Royal LePage Signature Realty to help you.

Ensuring your home looks its best

With a little effort on your part, your home can be sold more quickly and at a better price. Click here for some useful tips.

Marketing Your Home

Unless you are extremely lucky, it is unlikely that someone will walk in off the street and buy your home. Usually a serious marketing campaign has to be undertaken. Perhaps you have the time and resources to do this yourself, but a better idea would be to let Royal LePage Signature Realty do it for you.
Click here to read about our marketing strategy.

Determining the best price to ask....

Once you have decided on a Realtor to represent you in the sale of your home, the next and most important decision you have, is to determine the best price to ask. Do you want the most money, in the least time and with the fewest problems? If so, a realistic asking price will help you sell your home quickly and for top dollar. By pricing your home close to market value you ensure that the difference between your asking price and the price an informed purchaser will be willing to pay is less, resulting in the greater likelihood of competing offers.

Your home will also be less likely to become stale on the market, resulting in potential purchasers questioning why it hasn't sold yet. A house that is overpriced by 10% of it's actual market value is much less likely to sell within the first 30 days than one priced within 5% of it's true value. Not only will an over-priced home take longer to sell, it is also likely to sell for less than it's actual value. This is due to the negative effect often associated with properties that have been on the market for a longer than average time.

It should be pointed out that recommended listing prices are usually based on recent sales and current market conditions. It is always difficult to walk the line between getting the most for a property while at the same time remaining competitive enough to attract serious offers. Too often we are influenced by the price we would like to get versus a more realistic price that the market will actually support.

How you feel about testing the market will determine how much higher than the current selling prices of similar homes you will wish to ask for your property. You can always start at a higher price than the market indicates and then, if necessary, reduce your price at a future date. The drawback to this is that it could take longer than usual to sell and you could end up simply helping to sell other similar homes as they may look comparably better value than yours. While in the mean time your home has become stale on the market.

This is where the experience and knowledge of good Realtors such as ourselves is invaluable. We spend a great deal of our time and energy keeping our fingers on the pulse of the market and have the resources, connections and ability to keep you up-to-date with it's constant changes. We are your best source for determining and getting the highest price possible.

for an online evaluation or call us at (416) 445-4100 for immediate attention.

The Offer!

So you've had your home on the market for a while, and at last a prospective buyer is making "an offer." As the seller, you have three options: you can accept the offer, reject it, or give a counter offer. A counter offer usually encourages a buyer to continue their negotiations. Perhaps you have received offers from several different buyers with different terms and conditions. You may prefer to take slightly less from a buyer who is willing to pay cash, instead of waiting for someone else who would pay more but must sell their own home first. Royal LePage Signature Realty has the experience and knowledge to help you choose the best offer.

The Closing

Once you've accepted an offer for your home, there are still many details that have to be taken care of. The buyer will probably engage a professional house inspector to inspect the property; the buyer's mortgage company may send out an appraiser to ensure your property's true value. Also, the buyer's legal advisors will want to search its title. You can try to handle all these details yourself, or you can get Royal LePage Signature Realty to look after them for you so that the entire selling process is carried out as smoothly as possible.

Sale Preparation

  • First impressions count. Keep the grass and shrubs neatly trimmed. Fertilize the lawn to make your grass look lush and green. Plant flowers in the front yard. Replace downed shutters, gutters, and downspouts. Remove debris from gutters and downspouts. Paint any trim that is blistering. Replace torn screens on windows and front and back doors. If it's fall, rake up the leaves. If it's winter, keep the driveway and walk ways clear. Make your home as inviting as possible.
  • Make sure the porch is clear of clutter and the front door is clean and freshly painted, if necessary.
  • Have a big clean up. Clean up in the living rooms, bathrooms and kitchen. Wash the windows, clean the fans and ventilating hoods. Clean and polish the floors. Have the draperies and wall-to-wall carpeting cleaned. Have the carpeting stretched if it is loose.
  • If necessary, do some minor redecorating to ensure that the woodwork, paint work and wallpaper are fresh and clean.
  • Bathrooms sell houses, so keep yours spotless. Check and repair damaged or unsightly caulking in the tubs and showers. Display your best towels, mats and shower curtains.
  • Fix all minor problems. Leaking taps, burned-out light bulbs, sticking or squeaking cabinet and closet doors. All of these are easy to fix so don't let little problems give a bad impression of your home.
  • Get rid of all hazards and make your home a safe place. You may have learnt to dodge the toys on the floor, the frayed carpet on the stairs, the slippery rugs and extension cords, but think about the potential buyers and ensure that they have clear access to all areas of your home.
  • Make your house look spacious by rearranging the furniture to maximize space. Clean out your closets and remove items from the floors of walk-in-closets. Clean out the attic and basement to make sure they are free of unnecessary clutter.
  • Ensure that the bedrooms are as attractive and cozy as possible. Get rid of excess furniture to make them seem more spacious. Use attractive bedspreads and ensure all drapes are clean and in good condition.
  • Let the sun shine in. Pull back your curtains and drapes so your home looks bright and cheery. Make sure the whole house smells fresh and inviting. Use solid deodorizers in all rooms and closets. Have fresh flowers in various rooms.
  • When showing your home in the evening, turn on all the lights - both inside and outside. Lights add color and give a welcoming ambience.
  • Have the fireplaces lit in cooler weather.
  • Stay out of the way. You don't want potential buyers to feel like they are intruding, so keep out of their way, and keep the number of people in the house to a minimum. Let your buyers have a good look around without being interrupted or embarrassed.
  • Keep your pets out of the way, and preferably out of the house. Remove all food bowls, etc.
  • Lock all jewelry and valuables safely away, or take them with you when your property is unattended. Valuable property such as art, vases and figurines should be out of reach, out of sight or locked away.
  • Keep the noise down. If you must have music, make sure it is quiet and inviting. Turn off the radio and TV.
  • Don't apologize about your home's shortcomings. If a prospect makes a derogatory comment about it, let your experienced Royal LePage Signature Realty professional handle the situation.
  • Don't try to sell prospective buyers any unwanted furnishings.
  • When prospects want to talk price, terms, or other real estate matters, let them speak to the expert - your Royal LePage Signature Realty professional.
  • Help your agent to help you by scheduling all showings through his or her office.

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